Whenever you invest in brochure printing for your business, you should always look out for a few warning signs of bad brochure printing. Bad brochure printing can really ruin your marketing or promotional campaign. So it is best to nip this thing in the bud before you go for full mass production with your color brochures. For your benefit, here are a few crucial warning signs that you should look out for to prevent bad brochure printing.
1. Fuzzy Pictures. One of the most important things to watch out for in your brochure printing is the images. Many people make the mistake in using images from the Internet to place in their color brochures. While in some cases the image will turn out right, in most other situations, the images will be a little bit fuzzy when printed in color brochures. This happens because the resolution in web based images is far lower than the recommended resolution for proper brochure printing.Â So using web based images can really degrade the quality of your color brochures, giving it lower chances of success. That is why it is best to avoid this at all cost and use high resolution original images that you create.
2. Thin paper. Another sign of bad poster printing are thin paper materials. If you printed your color brochures by a package deal and receive brochures with a thin material, then you may be in trouble. The thinner the paper of your brochures, the weaker they are and the faster they degrade. You would not expect your color brochures to last long and look good enough to reach your market. So make it a point to see if your brochures are thick or thin. If possible try to specify the thickness of paper material that you want to use to your brochure printing company. This should help you get more quality color brochures that look great and last longer.
3. Rough paper. Another bad sign of bad brochure printing is the texture of the paper. If you have been trying to save money and just chose the standard paper, then you might get pretty rough paper for your brochure printing. This might sound good financially, however, in terms of quality it is bad. Most people these days do not like rough brochures. Professionals today use glossy paper for their brochures to add that nice gleam and smoothness to touch that people like. So do not settle for rough paper. Invest in glossy paper materials to make your brochures a little bit more in par with the professionals.
4. Weak inks. Finally, bad brochures usually have weak inks. They might just use one or two color inks to make their designs work. Again, this might sound good in terms of printing cost; however, the best brochures nowadays use a four color printing process that produces full color brochures. There is nothing like reading full color brochures and more people respond to those brochures with full color images. That is why it is always recommended that you invest in full color printing as well. If you really want your brochures to not to look bad, you must do this.
Hope these signs can help you avoid a bad batch of brochure printing. Trust me, it is well worth the investment in quality when it comes to printing brochures.